Deepak Pande

Campaign Management could be undertaken using CRM by launching promotional campaigns for segmented consumers when suitable products are...

Objectives of CRM * Extending delightful customer Service * Facilitate acquisition of new customers and augment income from customers *...

Behavioral Segmentation has the advantage of using variants those are closely related to the products itself. It could be a direct...

Psychographic Segmentation refers to internal characteristics of consumers, such as attitudes, beliefs, preferences, knowledge, interests...