Deepak Pande

Campaign Management could be undertaken using CRM by launching promotional campaigns for segmented consumers when suitable products are...

Objectives of CRM * Extending delightful customer Service * Facilitate acquisition of new customers and augment income from customers *...

Behavioral Segmentation has the advantage of using variants those are closely related to the products itself. It could be a direct...

Psychographic Segmentation refers to internal characteristics of consumers, such as attitudes, beliefs, preferences, knowledge, interests...

Whenever a new product is launched/positioned or an existing product is re-positioned by the Company it is imperative that Market...

Consumerism in marketing means protecting interests of the consumers through organized efforts of the individuals, association of...

It is essential to be innovative in the dynamic market environment irrespective of market share or popularity of product. Consumer needs,...

Although a lot of new products get launched in the market yet many of them do not see the light of the day. Before we discuss new product...

Product Life Cycle (PLC) relates to the life of a product which passes through stages of introduction, growth, maturity and decline. The...

Emergence of 4 Ps ( Product, Price, Place & Promotion ) of Marketing could be traced back to late 1940s. The original marketing mix or 4...

One would perhaps agree all products and services could not be developed for mass segment. For effective marketing strategy, segmentation...

Often people get confused when asked to differentiate between Sales and Marketing. While we would endeavor to have clarity by defining...